Exactly one year ago, I was working for the US presidential election in the most crucial state of all: Ohio. As an organizer, my main responsibility was to do voters outreach (yes, I was one of those annoying people who called you non-stop and went to your door 4x in the last week before the election – but I did that because you had not voted). Being in the field, I received so many feedback that we were smothering the voters to the point that they felt harassed. The point is, voters know that there is an election.
Voters in Germany also know that there is an election, but the coverage is minimal compared to the US Presidential election.
The media… Daily front page would be of election, but there are only 3+ million stories about the German election, compared to 48+ million for the US election (source: Google News)
The people… Perhaps it’s just a Berlin thing, but being the capital city of Germany, politics is such a rare topic here. However, I believe it’s not due to the German culture. Sure, Americans are more passionate about their politics but Germans can be too. Last year, a few Berliners came up to me to talk about the US election after hearing my American accent. In contrast, it takes me a few minutes talking with Berliners before they mention anything about their own election.
Yard signs… First, I must say that if you were an organizer stateside, A) God bless you as you have succeeded in completing possibly the most difficult job on the face of this earth B) I share your hatred and frustration toward yard signs. In Germany, there is no yard signs but street signs.

Street signs outside of an U-Bahn Station. Berlin, Germany. 9/12/17
Every neighborhood in Berlin is pretty much plastered with these signs, with FPD showing the least presence, even in West Berlin, where they gather the most supports. These street signs set the mood and inform non-Germans or whoever unaware of the election that there will be an election and the respective parties’ messages. As for the effectiveness of these signs? I think Germans have made up their minds.
Digital campaigning… So apparently there are digital campaigning efforts from the parties. As a non-German, I had not been targeted myself (Although I have changed my current location to Berlin on both Facebook and Twitter, and been getting targeted ads from local businesses/events). But some Berliners I talked to also have not gotten any digital outreach.
Broadcast… You don’t see a lot of TV ads in Germany but that is not entirely the parties’ fault. Each party is allotted a certain amount of airtime on the two public TV networks, ZDF and ARD, based on their vote share in the last election and the number of members in their party. This means major parties such as the CDU and the SPD gets more air time than the smaller parties. In the last election CDU and SPD run their ads 8 times while the other smaller parties run theirs 4 times. Of course, if the party has more money, they can buy more advertisement slots, but since political finances here are very straight forward and Super PACs are inexistent, the campaign budgets are rather limited.
Grassroots movement… One thing about Germany, they are big on protecting the people’s privacy and personal data. Therefore, the grassroots movement here are limited to random door-to-door or standing by a crowded place (fleamarkets, train stations, etc) and handing out campaign literatures. Side note: Yes, American organizers, they randomly knock on doors and making sure people go to vote – I share your horror.
TV Debate – You may have heard of the TV Duell between Chancellor Angela Merkel and her opponent, Markus Schulz. Rather than heated debate, it was more of a polite exchange, and sometimes disagreement, of ideas on immigration, economy, North Korea, and not surprisingly, Donald Trump. This debate shows how close Merkel and Schulz are on the political spectrum and critics have dubbed the #TvDuell as #TvDuet
Why is it so boring?
It has a lot to do with where the Chancellor is on the poll. While there is a strict regulation that parliamentary staffers and campaign staffers are not to do each other’s jobs, being the Chancellor, Merkel and her team have more power in determining how lively she wants this election to be. She is currently leading comfortably, so what’s the point in creating instability? Just yesterday, Merkel straight up rejected Schulz’ request to have a second debate.
The Chancellor is playing her card right. Germans love stability and that is what she can offer now, especially with how volatile the international political current is. I can see that, and Germans voters can see that too.